ICC is Planning to Hold Matches in United States
Ever since the governing body of cricket in the USA was formed, the country has been looking for an opportunity to showcase its talent on a global scale. As far as the ICC is concerned, the USA was an ideal choice. The Americas region of the ICC is one of the fastest-growing regions in the world and the USA and Canada have a fair chance of leading the charge in the near future. With the likes of Mexico and Venezuela already in the mix, the potential for further growth is enormous.
The Americas region has a population of around 1.3 billion people and is home to the second-largest expatriate population after Europe. As a result, the region is among the largest sources of revenue for the ICC. The USA and Canada are two of the most important markets for the ICC and have a chance of becoming one of the best cricketing nations in the world in the near future. However, there is a long way to go before the Americas can claim that position.
The International Cricket Council (ICC) is planning to hold talks with American television networks this weekend in order to boost their presence in the country. The US is thought to be the third-largest cricket market in the world after India and the UK, making it a major target for the ICC. Chief commercial officer Anurag Dahiya and vice-president media rights Sunil Manoharan will hold negotiations in New York, San Francisco, and Connecticut with broadcasters from the US, including NBC, ESPN, CBS, Amazon, Viacom, and Willow TV.
The executives at NBC, one of the biggest television networks in the US, are likely to get a lot of attention from the ICC representatives. NBC, which broadcasts the Olympics in the US and has its headquarters in New York, may be interested in the International Cricket Council’s efforts to join the LA Olympics in 2028. How NBC would respond if it was offered a cricket property is intriguing.
Core Cricket Regions
The sale of American Cricket Enterprises’ (ACE) commercial T20 tournaments in the USA will be finalized by the end of October, and the Indian rights will also be finished by September. The International Cricket Council plans to include South Africa and Australia-New Zealand as its most important cricket territories by the end of the year, according to the report.
It wouldn’t be far off the mark to say that the ICC officials will spend a lot of time with the executives of NBC, one of the largest media networks in the United States. The ICC wants to be part of the Los Angeles Olympics in 2028, which could mean courting the National Broadcasting Company of New York, one of the Olympic broadcasters in the United States. How the NBC will react to a cricket property is something of interest.
The biggest new feature of the ICC bidding process is the option to submit separate bids for television and digital rights as well as a single combined bid for both. The men’s and women’s rights have also been unbundled.